STREAMLINING GROCERY ITEM PRICING
Simplifying processes to maximize efficiency and savings.
How I redesigned a legacy pricing tool to align with users’ mental models through research.
THE CHALLENGE
Hy-Vee's pricing process was cumbersome, leading to inefficiencies and increased labor costs.
MY ROLE
As the Lead Researcher and Designer, I led an 18-week project to redesign the pricing tool.
THE APPROACH
IN-STORE OBSERVATIONS
I identified pain points by observing employees during price updates.
STAKEHOLDER INTERVIEWS
I gathered insights from store managers and pricing staff.
PROTOTYPING AND TESTING
I developed and refined a user-friendly pricing interface through iterative testing.
THE SOLUTION
I redesigned the pricing tool with an intuitive interface that allowed for faster updates and more accurate pricing management. The new system reduced the manual effort required while improving error detection and correction capabilities.
KEY OUTCOMES
Cost Savings: Achieved $2.7 million in annual labor cost reductions.
Improved Accuracy: Enhanced pricing precision across stores.
Employee Satisfaction: Simplified workflows, leading to a better employee experience.
WHY IT MATTERS
This project highlights my capability to design intuitive solutions that drive significant cost savings and operational improvements.
LET’S WORK TOGETHER
If you want to enhance user experiences and drive tangible business outcomes, I'd love to help. Let’s discuss your next project.