ADVANCING CONVENIENCE STORE CHECKOUT
Enhancing speed and efficiency in customer transactions.
How I changed the game for convenience store employees and made their hurried customers happier.
THE CHALLENGE
A high-traffic convenience store faced prolonged transaction times and inefficiencies at checkout, leading to customer frustration and decreased cashier productivity.
MY ROLE
As the Lead UX Researcher, I spearheaded a 6-week project to revamp the checkout process, aiming to enhance speed and accuracy for both customers and cashiers.
THE APPROACH
OBSERVATIONAL RESEARCH
I shadowed cashiers during peak hours to identify workflow bottlenecks and common challenges.
USER INTERVIEWS
I engaged with cashiers and store managers to gather insights into usability pain points.
USABILITY TESTING
I conducted in-store and remote tests to validate proposed interface improvements.
DATA ANALYSIS
I examined transaction records to pinpoint frequent errors and delays.
THE SOLUTION
I redesigned the point-of-sale interface to simplify high-frequency tasks, optimize button placements, and introduce clearer error prompts. This solution improved cashier efficiency while minimizing transaction errors.
KEY OUTCOMES
20% Reduction in Transaction Time: Streamlined workflows and interface enhancements led to faster checkouts.
Increased Cashier Efficiency: Optimized screen layouts and button placements improved cashier interactions with the POS system.
Enhanced Customer Satisfaction: Quicker transactions resulted in improved customer experiences during peak hours.
WHY IT MATTERS
This project underscores my ability to blend observational research with practical design solutions, delivering measurable improvements in operational efficiency and customer satisfaction.
LET’S WORK TOGETHER
If you want to enhance user experiences and drive tangible business outcomes, I'd love to help. Let’s discuss your next project.